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Keisha needed to quickly launch her mobile coffee trailer with a visual identity that was bold and refined—something that could stand out locally while still aligning with her growing portfolio of businesses.
Owner of fuel + Flow
Keisha Tower
We have worked on blogs, podcasts, my CrossFit gym, and now my mobile coffee trailer; and while each project was different, she was able to articulate exactly what I wanted. I love being able to communicate very quickly with her as she brings my brands to life. This is a no-brainer investment that I would make time and time again and I will continue to as I add more businesses to my portfolio.
“This is a no-brainer investment that I would make time and time again.”
Keisha needed to quickly launch her mobile coffee trailer with a visual identity that was bold and refined—something that could stand out locally while still aligning with her growing portfolio of businesses. The area was saturated with uninspired franchise designs, and she wanted a look that truly felt like her: confident, stylish, and full of energy.
THE frustration
Coffee Shop
industry
Custom Brand
project
Fuel + Flow
client
The Breakdown
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Keisha needed to quickly launch her mobile coffee trailer with a visual identity that was bold and refined—something that could stand out locally while still aligning with her growing portfolio of businesses.
→ Full custom brand identity with logo suite
→ Brand guidelines with clear styling direction
→ Visual design system for signage, trailer, and merch
→ Custom social media templates and menu board design
the smeuse solution
