Daffney Allwein founded Lift Pro Wellness in 2013 to offer smart, tailored coaching that cuts through industry noise. Her business was thriving—but her brand hadn’t kept up. She came to Smeuse Studio ready to elevate her presence, step into thought leadership, and make sure her visuals matched her voice.
That’s very unique because in the past I’ve worked with designers who ‘knew everything’ already and directed me on what was common or trending for my industry. This felt different. She really took the time to understand where I was coming from and helped shape a brand that feels completely aligned with how I want to show up. I didn’t want trendy—I wanted something that would last. And that’s exactly what she delivered.
Daffney’s business was thriving, but her brand presence hadn’t caught up. Her visual identity felt dated and disconnected from her values—and didn’t reflect the authority and clarity she brought to her work.
THE frustration
Fitness
industry
Custom Brand
project
LiftPro Wellness
client
A brand and website with personality and polish—built to attract the right clients, boost confidence, and support future growth.
→ Full custom logo suite + brand icon design
→ Brand guidelines for consistent styling across all platforms
→ Launch graphics to debut the new brand with confidence
→ Strategic Showit website updates for a more refined user experience
→ Personalized tutorial library for ongoing updates + brand maintenance
the smeuse solution
view the live site
