Part strategy, part behind-the-scenes. Smart insights, better decisions, break-out tools, and fewer “why does this still feel off” moments.
The WEEKLY REBRAND
newsletter
This is not one of those newsletters where you get a vague motivational quote and a Canva tip you’ve seen 47 times.
This is where we share what’s actually working, what’s not, and the small (but important) shifts that make a brand or website finally click. Because most of the time, it’s not about doing more – it’s about doing the right things, with clarity behind them.
Quick, useful, and occasionally hilarious.
Strategy with a personality
THE FORMAT (SO YOU KNOW WHAT YOU’RE SIGNING UP FOR)
Something working right now – inside the studio or with a client.
the win
What’s happening behind the scenes (decisions, shifts, lessons learned).
The report
A tool, resource, or thing worth knowing about.
The Screenshot
The mic-drop advice you didn’t know you needed.
The Reminder
Who It's For
- You care about how things look and how they work.
- You notice when a brand feels off – even if you can’t immediately explain why.
- You like understanding the thinking behind good design, not just the final result.
- You're a business owner or creative.
I’ve spent the last decade designing brands and websites for service-based businesses, including years as a creative director in the travel industry. I’ve seen what works, what doesn’t, and what people tend to overcomplicate.
At this point, I can usually tell within five minutes why something feels “off” and. more importantly, how to fix it.
Smeuse Studio was built around the idea that great design shouldn’t feel overwhelming or out of reach. It should feel clear, strategic, and actually supportive of where your business is going.
This newsletter is where I share that thinking – the decisions behind the work, the patterns we see across projects, and the small shifts that make a big difference.
Created By Yours Truly
