LiftPro wasn’t starting from zero—but what they had didn’t reflect the level of professionalism, intention, or clarity behind the business. The goal was to create a brand and website that felt as strong, smart, and grounded as the work they do.
Lift Pro Wellness
Project Scope:
Custom Brand
Website Update
Brand Collateral
Podcast Art Design
- Designed a new brand identity to feel modern, elevated, and instantly credible
- Designed a website that balances strength with approachability
- Clarified messaging to better reflect their expertise and positioning
- Built out clean, structured layouts that guide users without friction
- Delivered a cohesive brand experience that feels intentional across every touchpoint
- Create cover art for the launch of Daffney's podcast "Don't F*kn Shrink"
The Smeuse Solution
“Amandolin is a brand translator. She saw, she heard, she wasn’t afraid to ask questions.”
the result:
Daffney Allwein
liftpro wellness
That’s very unique because in the past I’ve worked with designers who ‘knew everything’ already and directed me on what was common or trending for my industry. This felt different. She really took the time to understand where I was coming from and helped shape a brand that feels completely aligned with how I want to show up. I didn’t want trendy—I wanted something that would last. And that’s exactly what she delivered.
