Kaytee came in with a clear vision – but needed help bringing it to life. DIYing her brand had taken her as far as it could. She knew the direction she wanted to go, but didn’t have the time, skill, or bandwidth to bring it to life in a way that felt cohesive, polished, and fully her.
Moxie & Fourth
Brand Strategy
Custom Brand
Visual Direction
Project Scope:
This was a true from-the-ground-up build – guided by her vision, but executed with clarity and intention.
- Translated her ideas into a clear, cohesive brand direction
- Created a custom logo suite designed to feel playful, distinct, and elevated
- Built supporting brand elements that added personality without overwhelming
- Developed a visual system that feels polished and consistent across every touchpoint
- Delivered a brand that finally reflects both her personality and the level of her business
The Smeuse Solution
“You absolutely nailed the vibe I was after and I could NOT be happier about how it turned out!”
the result:
Kaytee fisher
Moxie & FOUrth
DIYing my brand was no longer working! I had a vision for it but not the skill or the bandwidth to bring it to life. I felt frustrated by the lack of whimsy + personality in my brand prior to this project but had reached a point in my business where I needed it to all fit together in a polished way. Lovely as always! Professional, timely, and thorough! Doooo it!
